n September 2006, Intel had nearly 100,000 employees and 200 facilities world wide. Its 2005 revenues were $38.8 billion and its Fortune 500 ranking was 49th. Its stock symbol is INTC, listed on the NASDAQ.
Leadership and corporate structure
Robert Noyce was Intel's CEO at its founding in 1968, followed by co-founder Gordon Moore in 1975. Andy Grove became the company's President in 1979 and added the CEO title in 1987 when Moore became Chairman. In 1997 Grove succeeded Moore as Chairman, and Craig Barrett, already company president, took over. On May 18, 2005, Barrett handed the reins of the company over to Paul Otellini, who previously was the company president and was responsible for Intel's design win in the original IBM PC. The board of directors elected Otellini CEO, and Barrett replaced Grove as Chairman of the Board. Grove stepped down as Chairman, but is retained as a special adviser.
Current members of the board of directors of Intel are Craig Barrett, Charlene Barshefsky, Susan Decker, James Guzy, Reed Hundt, Paul Otellini, James Plummer, David Pottruck, Jane Shaw, John Thornton, and David Yoffie.[26]
Employment
This section needs additional citations for verification.
Please help improve this article by adding reliable references. Unsourced material may be challenged and removed. (October 2008)
Intel microprocessor facility in Costa Rica was responsible in 2006 for 20% of Costa Rican exports and 4.9% of the country's GDP.[27]
Unlike its Silicon Valley counterparts, Intel has a fairly strict meritocracy that rewards work generously and does not keep underperforming employees around for very long. However, the workplace environment is fairly casual and the company heavily promotes a Work/Life balance. Employees tend to dress casually and speak precisely. The core Intel values include customer orientation, discipline, results orientation, risk taking, quality, and great place to work.
The firm promotes very heavily from within, most notably in its executive suite. The company has resisted the trend toward outsider CEOs. Paul Otellini was a 30-year veteran of the company when he assumed the role of CEO. All of his top lieutenants have risen through the ranks after many years with the firm. In many cases, Intel's top executives have spent their entire working careers with Intel, a very rare occurrence in volatile Silicon Valley.
Intel has a mandatory retirement policy for its CEO when they reach age 65, but only one CEO, Barrett, has actually retired at 65. Previous CEOs all retired before reaching that age; Grove retired at 62, while both Robert Noyce and Gordon Moore retired at 58. At 57, Otellini has a long career at the helm ahead of him, assuming he goes until age 65 and performs satisfactorily.
No one has an office; everyone, even Otellini, sits in a cubicle. This is designed to promote egalitarianism among employees, but some new hires have difficulty adjusting to this change. Intel is not alone in this policy. Hewlett-Packard has a similar no-office policy, as does NVIDIA.
Outside of California, the company has facilities in China, Costa Rica, Malaysia, Mexico, Israel, Ireland, India, Philippines, Russia, and Vietnam internationally. In the U.S. Intel employs significant numbers of people in California, Colorado, Massachusetts, Arizona, New Mexico, Oregon, Texas, Washington, and Utah.[28] In Oregon, Intel is the state's largest employer with over 16,000 employees, primarily in Hillsboro.[29] The company is the largest industrial employer in New Mexico while in Arizona the company has over 10,000 employees.
Diversity Initiative
Intel has a Diversity Initiative, including employee diversity groups as well as supplier diversity programs.[30] Like many companies with employee diversity groups, they include groups based on race and nationality as well as sexual identity and religion. In 1994, Intel sanctioned one of the earliest corporate Gay, Lesbian, Bisexual, and Transgender employee groups,[31] and supports a Muslim employees group,[32] a Jewish employees group,[33] and a Bible-based Christian group.[34][35]
Intel received a 100% rating on the first Corporate Equality Index released by the Human Rights Campaign in 2002. It has maintained this rating in 2003 and 2004. In addition, the company was named one of the 100 Best Companies for Working Mothers in 2005 by Working Mother magazine. However, Intel's working practices still face criticism, most notably from Ken Hamidi,[36] a former employee who has been subject to multiple unsuccessful lawsuits from Intel.
Finances
Intel's market capitalization is $77.14 billion (November 6, 2008). It publicly trades on NASDAQ with the symbol INTC. A widely-held stock, the following indices comprise Intel shares: Dow Jones Industrial Average, S&P 500, NASDAQ-100, SOX (PHLX Semiconductor Sector), and GSTI Software Index.
On July 15, 2008, Intel announced that it had achieved the highest earnings in the history of the company during Q2 2008.[37]
Advertising and brand management
Intel has become one of the world's most recognizable computer brands following its long-running "Intel Inside" campaign. The campaign, which started in 1991,[38] was created by Intel marketing manager Dennis Carter.[39] The five-note jingle was introduced the following year and by its tenth anniversary was being heard in 130 countries around the world.
Intel's old logo
(1968–December 2005)
The well known
Intel Inside slogan
(1990–2003)
Before its phase-out, the 'Intel Inside' logo was modified to resemble the original Intel logo by lowering the Intel 'e' and changing the typeface.
Intel's new logo and slogan
(December 2005–Present)
The Intel Inside program was supportive of advertisers and further served to broaden the company's awareness as a key ingredient inside PCs. Intel paid some of the advertiser's costs for an ad that used the "Intel Inside" logo. If the ads did not meet agreed upon requirements, Intel was not obligated to reimburse costs. PC companies advertising products containing Intel chips include the jingle in their film and television advertisements in order to receive the reimbursement.
The Centrino advertising campaign has been hugely successful, leading to the ability to access wireless internet from a laptop becoming linked in consumers' minds to Intel chips.[citation needed] In the UK this has caused some controversy, as the ASA upheld complaints that this was a misleading advert.[40]
In December 2005, Intel phased out the "Intel Inside" campaign in favor of a new logo and the slogan, "Leap ahead". The new logo is clearly inspired by the "Intel Inside" logo.
In 2006, Intel expanded its promotion of open specification platforms beyond Centrino, to include the Viiv media centre PC and the business desktop Intel vPro.
In mid January 2006, Intel announced that they were dropping the long running Pentium name from their processors. The Pentium name was first used to refer to the P5 core Intel processors (Pent refers to the 5 in P5,) and was done to circumvent court rulings that prevent the trademarking of a string of numbers, so competitors could not just call their processor the same name, as had been done with the prior 386 and 486 processors. (Both of which had copies manufactured by both IBM and AMD). They phased out the Pentium names from mobile processors first, when the new Yonah chips, branded Core Solo and Core Duo, were released. The desktop processors changed when the Core 2 line of processors were released.
In March 2007, the Intel logo was shown briefly in one of the scenes of the movie, "The Last Mimzy."
As from 2008, Intel plans to shift the emphasis of its "Intel Inside" campaign from traditional media such as television and print to newer media such as the Internet.[41] Intel will require that a minimum of 35% of the money it provides to the companies in its co-op program be used for online marketing.[41]
Intel's "Intel Inside" campaign has generally been considered to be world class marketing. However, over the years there have been several plays on the Intel branding scheme which have appeared on the web. While such jabs at Intel are obviously beyond the company's ability to control, they do tend to show that not everyone believes that Intel's programs and policies are always world class. For example, there is the popular "evil inside" logo,[42] the ubiquitous picture of a tombstone with "R.I.P Intel Inside"[43]
Sonic logo
The famous "D♭ D♭ G♭ D♭ A♭" jingle, sonic logo, tag, audio mnemonic (MP3 file of sonic logo) was written by Walter Werzowa from the Austrian 1980s sampling band Edelweiss.[44]
Open source support
Intel has a significant participation in the open source communities. For example, in 2006 Intel released MIT-licensed X.org drivers for their integrated graphic cards of the i965 family of chipsets. On other occasions, Intel released FreeBSD drivers for some networking cards,[45] available under a BSD-compatible licence, which were also ported to OpenBSD. Intel also released its EFI core named as EDK under a BSD-compatible licence. Intel runs Moblin project and LessWatts.org campaigns.[46]
However, after the release of the wireless products called Intel Pro/Wireless 2100, 2200BG/2225BG/2915ABG and 3945ABG in 2005, Intel was criticized for not granting free redistribution rights for the firmwares that are necessary to be included in the operating systems for the wireless devices to operate.[47] As a result of this, Intel became a target of campaigns to allow free operating systems to include binary firmwares on terms acceptable to the open source community. Linspire-Linux creator Michael Robertson outlined the difficult position that Intel was in releasing to Open Source, as Intel did not want to upset their large customer Microsoft.[48] Theo de Raadt of OpenBSD also claimed that Intel is being "an Open Source fraud" after an Intel employee presented a distorted view of the situation on an open-source conference.[49] In spite of the significant negative attention Intel received as a result of the wireless dealings, the binary firmware still has not gained a license compatible with free software principles.
Leadership and corporate structure
Robert Noyce was Intel's CEO at its founding in 1968, followed by co-founder Gordon Moore in 1975. Andy Grove became the company's President in 1979 and added the CEO title in 1987 when Moore became Chairman. In 1997 Grove succeeded Moore as Chairman, and Craig Barrett, already company president, took over. On May 18, 2005, Barrett handed the reins of the company over to Paul Otellini, who previously was the company president and was responsible for Intel's design win in the original IBM PC. The board of directors elected Otellini CEO, and Barrett replaced Grove as Chairman of the Board. Grove stepped down as Chairman, but is retained as a special adviser.
Current members of the board of directors of Intel are Craig Barrett, Charlene Barshefsky, Susan Decker, James Guzy, Reed Hundt, Paul Otellini, James Plummer, David Pottruck, Jane Shaw, John Thornton, and David Yoffie.[26]
Employment
This section needs additional citations for verification.
Please help improve this article by adding reliable references. Unsourced material may be challenged and removed. (October 2008)
Intel microprocessor facility in Costa Rica was responsible in 2006 for 20% of Costa Rican exports and 4.9% of the country's GDP.[27]
Unlike its Silicon Valley counterparts, Intel has a fairly strict meritocracy that rewards work generously and does not keep underperforming employees around for very long. However, the workplace environment is fairly casual and the company heavily promotes a Work/Life balance. Employees tend to dress casually and speak precisely. The core Intel values include customer orientation, discipline, results orientation, risk taking, quality, and great place to work.
The firm promotes very heavily from within, most notably in its executive suite. The company has resisted the trend toward outsider CEOs. Paul Otellini was a 30-year veteran of the company when he assumed the role of CEO. All of his top lieutenants have risen through the ranks after many years with the firm. In many cases, Intel's top executives have spent their entire working careers with Intel, a very rare occurrence in volatile Silicon Valley.
Intel has a mandatory retirement policy for its CEO when they reach age 65, but only one CEO, Barrett, has actually retired at 65. Previous CEOs all retired before reaching that age; Grove retired at 62, while both Robert Noyce and Gordon Moore retired at 58. At 57, Otellini has a long career at the helm ahead of him, assuming he goes until age 65 and performs satisfactorily.
No one has an office; everyone, even Otellini, sits in a cubicle. This is designed to promote egalitarianism among employees, but some new hires have difficulty adjusting to this change. Intel is not alone in this policy. Hewlett-Packard has a similar no-office policy, as does NVIDIA.
Outside of California, the company has facilities in China, Costa Rica, Malaysia, Mexico, Israel, Ireland, India, Philippines, Russia, and Vietnam internationally. In the U.S. Intel employs significant numbers of people in California, Colorado, Massachusetts, Arizona, New Mexico, Oregon, Texas, Washington, and Utah.[28] In Oregon, Intel is the state's largest employer with over 16,000 employees, primarily in Hillsboro.[29] The company is the largest industrial employer in New Mexico while in Arizona the company has over 10,000 employees.
Diversity Initiative
Intel has a Diversity Initiative, including employee diversity groups as well as supplier diversity programs.[30] Like many companies with employee diversity groups, they include groups based on race and nationality as well as sexual identity and religion. In 1994, Intel sanctioned one of the earliest corporate Gay, Lesbian, Bisexual, and Transgender employee groups,[31] and supports a Muslim employees group,[32] a Jewish employees group,[33] and a Bible-based Christian group.[34][35]
Intel received a 100% rating on the first Corporate Equality Index released by the Human Rights Campaign in 2002. It has maintained this rating in 2003 and 2004. In addition, the company was named one of the 100 Best Companies for Working Mothers in 2005 by Working Mother magazine. However, Intel's working practices still face criticism, most notably from Ken Hamidi,[36] a former employee who has been subject to multiple unsuccessful lawsuits from Intel.
Finances
Intel's market capitalization is $77.14 billion (November 6, 2008). It publicly trades on NASDAQ with the symbol INTC. A widely-held stock, the following indices comprise Intel shares: Dow Jones Industrial Average, S&P 500, NASDAQ-100, SOX (PHLX Semiconductor Sector), and GSTI Software Index.
On July 15, 2008, Intel announced that it had achieved the highest earnings in the history of the company during Q2 2008.[37]
Advertising and brand management
Intel has become one of the world's most recognizable computer brands following its long-running "Intel Inside" campaign. The campaign, which started in 1991,[38] was created by Intel marketing manager Dennis Carter.[39] The five-note jingle was introduced the following year and by its tenth anniversary was being heard in 130 countries around the world.
Intel's old logo
(1968–December 2005)
The well known
Intel Inside slogan
(1990–2003)
Before its phase-out, the 'Intel Inside' logo was modified to resemble the original Intel logo by lowering the Intel 'e' and changing the typeface.
Intel's new logo and slogan
(December 2005–Present)
The Intel Inside program was supportive of advertisers and further served to broaden the company's awareness as a key ingredient inside PCs. Intel paid some of the advertiser's costs for an ad that used the "Intel Inside" logo. If the ads did not meet agreed upon requirements, Intel was not obligated to reimburse costs. PC companies advertising products containing Intel chips include the jingle in their film and television advertisements in order to receive the reimbursement.
The Centrino advertising campaign has been hugely successful, leading to the ability to access wireless internet from a laptop becoming linked in consumers' minds to Intel chips.[citation needed] In the UK this has caused some controversy, as the ASA upheld complaints that this was a misleading advert.[40]
In December 2005, Intel phased out the "Intel Inside" campaign in favor of a new logo and the slogan, "Leap ahead". The new logo is clearly inspired by the "Intel Inside" logo.
In 2006, Intel expanded its promotion of open specification platforms beyond Centrino, to include the Viiv media centre PC and the business desktop Intel vPro.
In mid January 2006, Intel announced that they were dropping the long running Pentium name from their processors. The Pentium name was first used to refer to the P5 core Intel processors (Pent refers to the 5 in P5,) and was done to circumvent court rulings that prevent the trademarking of a string of numbers, so competitors could not just call their processor the same name, as had been done with the prior 386 and 486 processors. (Both of which had copies manufactured by both IBM and AMD). They phased out the Pentium names from mobile processors first, when the new Yonah chips, branded Core Solo and Core Duo, were released. The desktop processors changed when the Core 2 line of processors were released.
In March 2007, the Intel logo was shown briefly in one of the scenes of the movie, "The Last Mimzy."
As from 2008, Intel plans to shift the emphasis of its "Intel Inside" campaign from traditional media such as television and print to newer media such as the Internet.[41] Intel will require that a minimum of 35% of the money it provides to the companies in its co-op program be used for online marketing.[41]
Intel's "Intel Inside" campaign has generally been considered to be world class marketing. However, over the years there have been several plays on the Intel branding scheme which have appeared on the web. While such jabs at Intel are obviously beyond the company's ability to control, they do tend to show that not everyone believes that Intel's programs and policies are always world class. For example, there is the popular "evil inside" logo,[42] the ubiquitous picture of a tombstone with "R.I.P Intel Inside"[43]
Sonic logo
The famous "D♭ D♭ G♭ D♭ A♭" jingle, sonic logo, tag, audio mnemonic (MP3 file of sonic logo) was written by Walter Werzowa from the Austrian 1980s sampling band Edelweiss.[44]
Open source support
Intel has a significant participation in the open source communities. For example, in 2006 Intel released MIT-licensed X.org drivers for their integrated graphic cards of the i965 family of chipsets. On other occasions, Intel released FreeBSD drivers for some networking cards,[45] available under a BSD-compatible licence, which were also ported to OpenBSD. Intel also released its EFI core named as EDK under a BSD-compatible licence. Intel runs Moblin project and LessWatts.org campaigns.[46]
However, after the release of the wireless products called Intel Pro/Wireless 2100, 2200BG/2225BG/2915ABG and 3945ABG in 2005, Intel was criticized for not granting free redistribution rights for the firmwares that are necessary to be included in the operating systems for the wireless devices to operate.[47] As a result of this, Intel became a target of campaigns to allow free operating systems to include binary firmwares on terms acceptable to the open source community. Linspire-Linux creator Michael Robertson outlined the difficult position that Intel was in releasing to Open Source, as Intel did not want to upset their large customer Microsoft.[48] Theo de Raadt of OpenBSD also claimed that Intel is being "an Open Source fraud" after an Intel employee presented a distorted view of the situation on an open-source conference.[49] In spite of the significant negative attention Intel received as a result of the wireless dealings, the binary firmware still has not gained a license compatible with free software principles.
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